Your ad account says you got a lot of leads. But how many are actually good?
The leads your ads report and the ones that actually become customers are usually two very different numbers. I built something to fix that: and I'll set it up on your site for free.
We set it up for you. First month free then $297 a month. Cancel anytime.
Beacon is a lead intelligence platform that shows you where your real leads come from, tracks calls and forms in one place, and feeds quality data back into Google and Meta so your ad spend gets smarter over time.
Built for tradies and service businesses that generate leads through Google and Meta ads.
Ad platforms report on ALL leads. We make sure of the GOOD leads.
You're spending thousands a month on ads. Your reports say everything's working. But your actual new customers tell a different story.
You don't know which leads are real. You don't know how your team's handling them. And your ad platforms are optimising for junk because nobody's telling them what a good lead actually looks like.
We fix that. You see every lead - forms and phone calls - where they came from, what happened, and whether they turned into a real customer. That data feeds back into your ads so they get smarter every month.
Here's what I'm offering right now.
I'll personally audit your tracking and ad account setup, install our tech on your site, and configure everything for you. Done-for-you, start to finish. Your first month is completely free. Then just $297 per month. Cancel any time.
We've managed millions in ad spend for Australian service businesses over the last decade. I built this because I was sick of seeing the same gap between what ad platforms report and what actually happens in a business.
We set it up for you. First month free then $297 a month. Cancel anytime.
Frequently Asked Questions
What does Beacon actually do?
It tracks every lead that comes through your website — forms and phone calls — and shows you where they came from, what happened, and whether they turned into a real customer. That data feeds back into Google and Meta so your ads learn to find more customers like your best ones, not more junk.
Why do I need this if my agency already reports on leads?
Your agency reports on all leads. Every form fill, every phone click, every spam call — it all goes into the same bucket. Beacon separates the real leads from the noise so you can see what your ads are actually producing. Think of it as a second opinion on your ad spend that's based on real outcomes, not platform metrics.
How is this different from what Google Ads already tells me?
Google counts every conversion the same. A $50,000 kitchen renovation enquiry and a recruiter filling out your form are both "one lead" to Google. Beacon lets you mark which leads were actually good, and feeds that back so Google learns the difference. Over time, your ads spend more on what works and less on what doesn't.
What about phone calls?
Included. Every call is tracked, recorded, and transcribed. You'll see who called, what ad or campaign brought them in, what was said on the call, and how your team handled it. If a $300 lead is being told to "call back Monday," you'll know about it.
Is it worth $297 a month?
If you're spending $5,000 a month on ads and even 20% is going toward junk leads, that's $1,000 wasted. Beacon costs $297. If smarter ads help you win even one extra job a month, what's that worth — $5,000? $10,000? $50,000? It pays for itself many times over.
Do I have to set it up myself?
No. Done-for-you, start to finish. I'll personally audit your tracking and ad account setup, install Beacon on your site, and configure everything. You don't touch a thing.
What happens after the free month?
It's $297 per month. No lock-in, cancel any time. But once you've seen which leads are real, how your calls are being handled, and what your ads are actually producing — most people don't want to go back to guessing.